BANT: Budget, Authority, Need, Timeline

BANT: Budget, Authority, Need, Timeline – This is a popular tool sales reps and sales leaders frequently use to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.

 

B = Budget: Can they afford it?

A = Authority: Are they the decision-maker to be able to buy this?

N = Need: Do they actually need what you are selling?

T = Timeline: What’s the time frame to implementation?

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