BANT: Budget, Authority, Need, Timeline – This is a popular tool sales reps and sales leaders frequently use to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.
B = Budget: Can they afford it?
A = Authority: Are they the decision-maker to be able to buy this?
N = Need: Do they actually need what you are selling?
T = Timeline: What’s the time frame to implementation?