CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing

A U.S. law passed in 2003 that set the rules for commercial email and messages. This law means that users can opt-out of emails and that if businesses continue to attempt to email them (e.g. spam) then there are penalties in place. This is why all emails require an “unsubscribe” button at the bottom of them.

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