CRM: Customer Relationship Management

This is when a company looks at the history of interactions it’s had with its customers and determines how it wants to interact with them in the future. In a simplified example, a company can see that a consumer opened all the emails about a particular product and clicked links to look at it, but didn’t purchase. So the company can send them a follow-up email with a special promotion for that particular item.

« Back to Glossary Index