DM: Direct Mail, or Direct Message (Social Media)

Direct Mail: Sending physical mail via post to recipients. Also known as “junk mail” as this no longer converts a cold audience into a customer anymore.


Direct Message: A message on a social media platform used to get in touch with followers of an account directly and in private. DMs can be sent from one person to another or within a group. Most accounts only allow DMs from their followers, but many businesses allow DMs from anyone.

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