What SEO IS & Why it’s Important – Free SEO Guide [2020]

SEO Featured Image

Do you know, more than 90% of the online experiences start with a search engine? For any search engine, SEO contents are almost important.

There are many search engines but we all know about Google as its the leader among its competition.

You can get to know more about the top 10 search engines in 2020 here.

Introduction

SEO stands for Search Engine Optimisation, which primarily aims in enhancing the quality and quantity of traffic to your webpage or website through organic search results.

Attributes of SEO

SEO
SEO

In order to understand the SEO in detail, let us look into the attributes of it.

  1. Quality Traffic: Under Quality Traffic, you always target the right audience.

For eg. if you have a blog on “how to make a website” but google redirects visitors of some food making niche related background to your web page, then it’s not called Quality Traffic.

Its because those visitors have no relation to your webpage which would ultimately result in the bounce back i.e visitors would leave your webpage.

Also, these visitors won’t get benefits if they stay on your page as they won’t be interested in the products you are offering.

So you always have to attract those visitors, who are genuinely interested in the products that you offer.

  1. Quantity Traffic:- So now, if you have hit the right audience, and the correct visitors are clicking your webpage via google search results, then more the traffic, the better it is.
  1. Organic Results:- Organic Results are mainly those results, for which you are not paying for. Generally, the google ads make up the important portion of many SERPs.

So the organic traffic that you won’t pay or you won’t run ads for is what comes under the organic results.

Organic Listing and paid listing
Organic Listing and paid listing

True Or Myth

Time needed: 1 minute.

So, now let’s have a quick game? There are few questions which I would be asking, you need to answer the same if it’s true or a myth. Ok? So let’s get started.

  1. My Industry is Too Hard to Rank In?

    True or Myth?

  2. Only Big investor companies do well with Google?

    True Or Myth?

  3. The More pages I have on my website, the better?

    True or Myth?

  4. In order to rank on google, I need to submit my site on google via google search console?

    True Or Myth?

  5. Do I need to spend more money on Win Online?

    True Or Myth?

So, for all the above 5 questions, you got only 1 min to think.

Think SEO
Think SEO

Once you have decided with your answers, let us proceed with the discussions of the same.

Answers

  • For the 1st point:- Myth It actually doesn’t matter, in what industry you are in. You can always rank on google.

Each industry has its own unique way to get showcased on google search results. So you have a fair and equal chance to rank your web-page on Google.

  • For the 2nd Point:- MythNo, it’s not true that ONLY big investor companies do well with google.

It’s because the google algorithm is primarily based on SEO. If your SEO is good, you are good to go.

  • For the 3rd Point:– Myth – It’s not true that having more pages will lead to more traffic. Eg. About.com, they cut more than half of their content and converted their site into mini-sites, and then they started getting more traffic.
  • For the 4th Point:- Myth – It’s not necessary to submit your sitemap on google search console. It’s because Google takes your webpages automatically. But its no harm to submit on it.
  • For the 5th point:- Myth No, it’s not necessary to spend tons of money to win online. That’s the main reason why are we here to learn SEO.

So in this article, we would be learning more about what’s more important for Google to rank high of our websites.

Also, we would learn how SEO would help us to drive more traffic and more importantly the sales of the product that we offer on our website.

Keys to Win Online

Why Is SEO So Important?

See, Search Engine Optimization (SEO) is basically a process of optimizing any given search word, to the search engine on your site.

So, whenever anyone searches a keyword on Google, and your website ranks on the same keyword, the visitor would be directed to your site and will have a chance to turn out for a sale.

It is assumed that around 10% of your traffic would lead to the conversion of your sale.

So the more the traffic you get on your site, the more conversions you would probably be getting.

If you are paying money to Google for google ads or Whatnot for paid ads, your website will get some priority but if you won’t pay all the time, your traffic would fall down.

So, it’s most widely said, GO FOR SEO. If you won’t do anything for a whole week, and you have great SEO content to get ranked on Google or any search engines, you will still be getting the traffic.

So, I would rather say the below are the top 5 reasons why SEO is so Important to online business.

  • Increases Traffic
  • ROI
  • Brand Awareness
  • Build Trust
  • Following the Competition Path

Choosing Your Expertise Area and Platform

It’s very important to know the area of your expertise and how you promote that expertise to the world.

Once the founder of Wikipedia said that:

If something isn’t existing on Google, then it doesn’t exist in the World

– by Jimmy Wales, Wikipedia

As we all know that google constitutes more than 90% of all the searches in the world. It’s an estimate that at any current scenario, there are at least 4.5 billion active Internet users

You can get to know more about the top 10 search engines in 2020 here.

So, it’s very important for you to showcase your niche to google so that the majority of the people can know that your site does exist.

Once people know that, it would ultimately lead to an increase in sales.

Also, getting on Google is not everything. The most important is where do you rank?

Ranking on the first page of Google is very important as the majority of the traffic comes from the 1st-page google search.

Google 1st page ranking
Google 1st page Ranking – Traffic Booster

Over more than 30.6% of the clicks go to position 1.

So if you are not in the top 10 of the google search results, you are hard to be seen at all. Being at the top is literally everything.

google 1st ranking
Google Top 1st Result Ranking

UNLOCK SEO To Rank on 1st Page

As we have already come across what SEO Is. But now we need to know how to calibrate the SEO factors to rank on the 1st page on search engines.

Before doing that, it’s important for us to understand how google understands and want from each of the web post/page owners:

  • Making out blogs/websites standing out from others in your niche.
  • Make your contents primarily for visitors and not for search engines
  • Think and act accordingly on how you can help visitors vision from your website or a blog.

So now, its time to get familiar with How does an SEO actually works.

How SEO Work

Currently, we have got a rough idea, of why is SEO important and what are different attributes associated with SEO.

Have you ever noticed that when you search something on Google, there are various top page listings? So whats actually behind those 1st-page listings?

The answer is SEO.

Actually, Google and the other search engines have a crawler or spider or robots that usually goes out and collects information of all the data and the contents they find on the Internet.

These crawlers collect info and convert them into binary form and bring back to the search engine to build the index.

This Index is then put through the Search Engine Algorithm. It then basically aims to match the data with the visitor’s search query.

Google Crawler Spider RObot
Google Crawler Spider RObot

Top SEO Factors

So the Top SEO factors that affect your website/blog ranking are as below:

1) Page Speed:

This is one of the most important points for getting on the 1st page of google search results. It is assumed that, for every second delay in your website loading, the conversion rates affect by 7%.

So just ensure that your website should load fast both on desktop and mobile devices.

You can get your webpage speed stats by Google Page Insights. Over here you can get your website speed on desktop as well as on the mobile devices.

2) Mobile User Experience:

In the current scenario, visitors from mobile devices are continuously going up. Also, Google has a mobile-first index.

3) Topical Content:

Under this, try to cover as much information about the topic you are currently writing in that blog post.

The more information you add, the more chances will be to rank on google.

So try to cover everything to rank better. Never cover any random topics which do not relate to the blog content. It will affect your ranking too much a greater extent.

4) URL Length:

Generally, the longer your URL length, the lower will be your ranking. That’s the reason why short domains with 2 or 3 letter sell in millions of dollars $$$$.

So keep your URL as short as possible.

5) Content-Length:

As a general practice, the longer the content you have, the more will be the chance for you to rank on google.

But this doesn’t mean that you will be creating long posts with some out of the topic contents.

Never do that. It will deteriorate your ranking to much a greater extent.

6) Backlinks:

This is one of the biggest factors in getting ranked on google. This has a much greater extent of ranking chance than On-page SEOs.

7) Encryption – HTTPS:

In today’s world, security is a major aspect. So, the website with HTTPs is more widely preferred as compared to HTTP.

So just ensure to get an SSL certificate from your hosting provider to get your website to HTTPs.

There are well a lot of factors that google incorporated into their algorithms. Most of them are depicted from the below figure:

SEO Rank Factors
SEO Rank Factors

To know in details about each of the SEO factors, Click Here (Source: Moz)

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